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Lego launches social media platform for fans
A bookmark widget can be installed on your browser so content can easily be posted to the site, and links can also be shared through Facebook and Twitter to generate more discussion. But rather than...
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Site review: Lego.com
Homepage The homepage looks great with the moving, ever-changing Flash animation. It’s a fun way to demonstrate products, and fits perfectly with the brand. However, being Flash, it won’t work on...
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From user coercion to customer immersion
Neuro-marketing The industry talks a good game about delivering ‘immersive’ user experiences, yet so often falls back on the more obvious rational triggers and cues traditional market research points...
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Lego: great online strategy, but what about social?
A great mobile app strategy As someone with a three year old, I’m often looking for games to make car journeys a little less dull. A lot of free kid’s apps are just designed to sucker you in just so...
View ArticleCan brands perform random acts of kindness?
How it started Interflora In 2010, Interflora launched a Twitter campaign to cheer people up who were having a bad day, by sending them a surprise bunch of flowers. KLM Then airline KLM started...
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Lego: building a customer community, brick-by-brick
CUUSOO is a Japanese partner of The Lego Group, they began working together in 2008 to produce community developed ideas for Lego sets which, if gaining more than 10,000 votes, will be forwarded to the...
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The LEGO Movie’s solid social marketing strategy
Twitter My attention was first drawn to The LEGO Movie’s Twitter campaign yesterday when my film journalist friend tweeted this: A film is talking to me! RT @TheLEGOMovieUK Age is but a number. Why...
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Why is Hamleys failing to make the most of ecommerce?
Interest declining? Here’s a Google Trends chart showing search volume for ‘Hamleys’ over the last six years. In this period the use of the internet, and ecommerce have grown rapidly in the UK, but...
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Optimising PPC landing pages for Christmas
I came across an anomaly when searching for ‘blue Nike trainers’ last week while investigating which retailers are currently running paid search ads for that term (everyone needs a hobby). All seems...
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12 adjective-defying things we’ve seen on the interweb this week
The John Peel Festive 50 Alf Eaton has put together this gloriously colourful pie chart collating the bands most frequently featured in John Peel’s annual countdown of his listener’s tracks of the...
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12 ways the internet made our lives ‘better’ this week
For the bureaucratic muggle See, there is magic in the world. Apparently it’s just buried within the GOV.UK website. Where do we file for divorce by the way? Things between me and Luna Lovegood have...
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11 cracking reasons to stick with this whole ‘internet’ fad for another week
I’d buy that for a dollar The only Robocop remake you need to see this weekend is this crowdsourced film project which is more of a collection of funny parodies and oddities then a slavish retelling....
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The LEGO Movie: content marketing triumph or 100 minute advert?
Of course, amateur and professional animators alike have been remaking existing films, TV shows, music videos, pop culture moments and historical events in LEGO for years now. LEGO fans don’t need the...
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14 blockbusting examples of movie website design
The Hobbit: The Desolation of Smaug With immersive 3D graphics built with CSS3, this is truly… oh no I think I’m going to say it… an unexpected journey. Sorry, I did say it. This really is an...
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DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica. The challenge from DK’s point of view was to make...
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11 glorious ways the internet will keep you entertained right now
Laughing alone with salad LeanIn.org and Getty Images have jointly curated a new library of stock photos depicting images of realistic women going about their lives in a normal, authentic manner. Why...
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10 magnificent things we found on the internet this week
Playing With a Different Sex Arguments about gender-politics and the supposedly controversial use of the word ‘stupid’ aside, this Tumblr is a must-read if you’re in any way interested in music...
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Five brands using crowdsourcing for product and marketing ideas
Lego As mentioned in the intro, Lego has a dedicated site for fans and customers to contribute their own product ideas. Other users can then vote for their favourite idea, state how much they’d pay for...
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23 nimble examples of agile marketing from ecommerce brands
The brands that responded in a less than relevant manner… well… they just looked a bit crass. @Cellecta_LTD This is a terrible attempt at agile marketing #fail #hijack — Joe Boon (@JBoon11) May 22,...
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Why is LEGO’s social media strategy so outstanding?
Graham Charlton covered LEGO’s online strategy back in 2012 and he felt that despite the many mentions of Lego on social media and the general affection for the brand, it didn’t seem to interact with...
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